Those geometric designs opened people up to the shapes of the '70s, but after being beaten over the head with these watches, it was time for something just a little different. Perhaps the Piaget trend started with the interest in those Genta-designed '70s steel sport watches, both as an outgrowth of and reaction to the ubiquity of steel and sport everything. And it's a specialized area of collecting, like a boss level you unlock after exploring the more discovered areas of collecting like Rolex, Cartier, even Jaeger-LeCoultre. "But, you can still get amazing or crazy pieces in the $5,000 to $10,000 range that are worth a lot more in terms of intrinsic value, craftsmanship, and design." This might be true, but while vintage Piaget is a fun novelty for a few grand, it's become a more serious investment nowadays. "Sure, some pieces have started fetching crazy prices at auction, and others – the more entry-level pieces the brand did back in the day – have doubled in price," says Harris, a dealer at Mendel Watches. Even with the recent trend, some say vintage Piaget still represents a decent value. For instance, if the trend was the '30s we'd suffer, but no one did the '70s like Piaget." In some ways, the watch world isn't so different from the rest of the world. "Piaget was very strong during that period. "There's a real trend to the 1970s right now – furniture, fashion, jewelry, and watches," Forot says.
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